Since Marketing is more and more
getting a science, the marketing managers will have to do
a lot more planning and analysis work than they had to do
before. Some of these questions concern the planning but
also the analyzing process of direct-mailing promotions.
The Database-Marketing-Calculators have been designed to
assist the marketing manager with key-questions like:
- How can I compare the
response-rates of two different mailing-designs
which I tested on the market?
- What sample-size will I need
to achieve a certain reliability?
- How reliable is a specific
response-rate of a sample?
On the DB-MARKETING.COM site there
currently are the following calculators available:
Compare the response-rates of 2 promotions
Evaluate the required sample-size
Calculate the Confidence-Interval - NEW !
These calculators are provided as is (mainly to
demonstrate the techniques and tools of
Database-Marketing) and we do not accept any
responsibility for incorrect results. Although we have
designed each of them with all of our experience - if
you rely on the results you do so at your own risk.
And a technical note:
information. If it does not work with your browser then
your browser! In the first case you should upgrade to the
latest version of the browser software - in the latter
"Options"-menue of your browser.