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What you need to start Database-Marketing

What you should do BEFORE you can start using Database-Marketing:

Prepare a database:

  • Analyze your data
  • Design a data-model
  • Build a database which will hold any information applicable
  • Preferably use relational or object-orientated database-systems since the querying capabilities are highly developed

Prepare the data:

  • Convert the data for importing into the database
  • Import the data and check if everything was successful
  • If necessary update the data and add any additional data required

Start collecting additional data useful for Database-Marketing:

  • Link sales to customers
  • Track any information about your customers (you can get hold of) within this database(s)
  • Track the response you get from all of your Marketing activities
  • Track any contacts with your customers
  • Track development of prospects to customers

Find data-sources for data-enrichment:

  • check statistical offices (often government related)
  • check list-brokers
  • check businesses to which your company is closely related

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