RFMR stands for:
The RFMR-method is a simple method (admittedly old - though still highly useful) for easily breaking down customers into smaller segments depending on their purchases. Originally developped by/for the sales-order business this method can easily be adopted to any type of business that has regular customer contacts/purchases. Even dealers and intermediaries can be "scored" with the RMFR-method.
When looking at the sample below, you soon will wonder how to setup the ranges and the points gained for a specific box. This usually is done up front by either intuition/business knowledge or statistical research like cluster- analysis or CHAID.
A sample scoring-sheet from RFMR: