The Tasks of Geo-Marketing

Selection of customers within a certain area

GIS-software is designed for really easy navigating around the digital map, easy selection of geographic entities and easy summing up information of a group of regions.

So selecting customers within a specific region is - as you may expect - also very easy.

Typically you have a "circular selection" tool - which allows you to do the following:

• click at the point where you want to be the center of your selection
• hold the mouse-key pressed and drag away from the center (this draws a circle around the middle-point)
• drag until you have a circle of the required radius or covered any region desired
• release the mouse-button
• DONE!

As a standard, any area in the circular selection is selected if you included the center of the shape.