The Tasks of Geo-Marketing

Locating a customer on the digital map

Locating a customer is as easy as the first one. After having loaded the data of your customers into the GIS (as described above) you may use the "search"-function - which nearly every GIS provides.

You only have to state the field to look in for the search pattern and the search string itself, and the GIS will navigate through the digital map directly to the point where your customer is located. Often the GIS will also mark the spot where the customer is supposed to be located with a special symbol for easy recognition.

How accurate you can display the location of your customer is only restricted by how detailed the digital map is and how exact you can provide your customers location.