The Tasks of Geo-Marketing

Finding customers of similar type

This task is a bit (though only a bit) more complicated than the ones before. As a pre-requirement to searching you have to define WHAT you are looking for, i.e. which parameters.

You maybe searching for:

• areas with a 50 % ratio of people over 50 years
• areas with a young population above average
• areas highly populated with divorced college-educated men
• ...

The key to achieve this is again using the query function of the GIS. This tool is directly querying the data underneath the digital maps (typically: census data) for areas matching your criterias.

Any found area will be highlighted or shaded - this depends on the GIS or the setup.