The Tasks of Geo-Marketing

Displaying data in a geographic context

Displaying data in a geographic context is very easy if you use a GIS. The only thing required is the appropriate digital map where you want to display your data and the data itself.

By telling the GIS which data-fields to use (from both your data-table and the digital map) to associate the data with the geographic entity - your work is infact already done.

After having defined the linking keys you may already start clicking on the map and the GIS will tell you the data behind the clicked geographic entity. Often you can display summed up information of multiple selected areas by pressing the -key while you select the desired areas with a mouse-click.